Roger Tracy is one of the pioneers in laser measurement technology. With a career that spans more than 40 years, Roger has been at the forefront of many technology advancements in this field. Roger started his engineering career working for Chrysler Corporation in Europe. From there, he moved to International Harvester, where he held a number of senior management positions and, ultimately, ended up responsible for their $120 million manufacturing operation in France. In 1990, Roger became President of Pandrol International in London. It was here that Roger was exposed to the railway industry that would ultimately lead him to start TraXtion. After leaving Pandrol, Roger embarked on his first entrepreneurial endeavor when he founded ImageMap Inc., which set out to develop a high-tech system using lasers to measure railcar wheels and track. The goal was to reduce cost through technology to assist a process that was labor intensive and ultimately produce better results at a lower cost. Roger and his team of engineers developed a system using lasers, complex mathematics and computer software, saving the industry millions of dollars. After establishing ImageMap as a market leader in North America, Europe and China, Roger sold the company to one of his competitors in Italy. Having established himself as a pioneer and expert in laser measurement technology Roger was approached by Formula 1 racing to develop a tool using lasers to measure tire wear patterns on a Formula 1 race cars. It was this development that lead Roger to form TraXtion. and leverage the railway and racing technology to develop a system to measure passenger vehicle tire and alignment wear.
Brad is a highly respected and accomplished leader, motivator & speaker in the automotive industry, with over 27 years of experience within dealership retail & SaaS. His career in automotive began with senior leadership roles at high-profile dealerships across the Midwest. In 2006, he joined Dealertrack, with less than 400 employees at the time, quickly becoming an award-winning executive, driving sales teams and assisting in over 20 acquisitions and divestitures throughout 10+ years. After growing to almost 5,000 employees, Cox Automotive acquired Dealertrack in 2016 for $4B and Brad was named VP of Sales for Dealertrack/Cox DMS, a groundbreaking disrupter to the dealership management software industry.
After 2 years with Cox, he joined the executive team at DealerSocket, a Vista Private Equity portfolio company, to build out the company-wide sales, operations, and enablement divisions and become General Manager, owning the full P&L leadership for Inventory Plus/AAX, a leading, cutting-edge vehicle inventory management tool utilizing machine learning, algorithms, and sophisticated analytics. When DealerSocket and Solera Holdings merged in 2021, Brad moved on to become CEO/Founder of
415 Consulting is an automotive consulting firm that assists dealers and SaaS companies in negotiation, contract, and acquisition/divestiture services. Most recently, prior to joining TraXtion, Brad was with Shift Technologies as General Manager and Head of Strategic Partnerships for their eCommerce and online vehicle marketplace, as well as Chief Revenue Officer at Gratis Solutions, a fixed-operations technology company.
Craig is a seasoned Chief Technology Officer with over 20 years of leadership experience driving technology innovation and digital transformation for organizations ranging from startups to multi-billion-dollar enterprises. As a strategic leader, he has demonstrated expertise in software engineering, SaaS product development, and IT security across an array of industries especially within the automotive space. Throughout his career, Craig has successfully architected and delivered over dozens of enterprise-grade products, generating hundreds of millions in annual revenue. He has excelled at building and scaling global, cross-functional teams while fostering collaboration between technical and business stakeholders, enabling companies to achieve operational excellence and sustained profitability.
Craig’s hands-on leadership has been pivotal in spearheading transformative projects, including AI-powered platforms, enterprise cloud migrations, and BI implementations that optimize efficiency and reduce costs. As Co-Founder and CTO of Sagecrest Solutions, he launched an innovative AI-driven job seeker CRM platform, revolutionizing the job search process with cutting-edge tools for personalized resumes and interview preparation. Previously, his roles at Solera and CALI Floors showcased his ability to modernize infrastructure, reduce technology debt, and implement agile methodologies, leading to measurable improvements in delivery timelines and budget efficiency. A visionary thought leader with a strong foundation in cybersecurity, data analytics, and executive leadership, Craig remains committed to crafting technology strategies that drive long-term growth and competitive advantage.”
Stefanie Kendall has more than 20 years of experience in accounting professional services across a broad range of areas including compliance, business processes, audit, financial reporting, and tax preparations. Stefanie leads our billing department for our customers as the Corporate Controller. Stefanie is responsible for the overall controllership and financial reporting activities for TraXtion. She is responsible for the delivery of services such as accounting, billing, reporting, and budgeting. Stefanie and her team ensure that all the billing for our customers is accurate and precise. Stefanie has a bachelor’s degree in accounting from the University of North Texas. She has been with TraXtion since 2018.
Scott Rea began in the automotive world in 1987 at Newgen Services and has continued to focus on Fixed Operations solutions that help drive results in the dealership world. Currently focuses on helping dealers increase Alignment and Tire sales with the TreadSpec and Groove Glove programs at TraXtion.