American Honda and Acura Authorized Tire Programs Add to Consumer Experience

TraXtion, formerly Tire Profiles, UpdatePromise, and TR Wholesale Solutions are selected to power a fully integrated Honda and Acura Authorized Tire Program

IRVING, TX:  UpdatePromise, the leading Consumer Experience Management System (CEMS) SaaS company, announced today a strategic alignment with TraXtion, formerly Tire Profiles, the leader in Diagnostic Measuring Systems, and TR Wholesale Solutions, a 40-year veteran supplier of Automotive Tires. American Honda has validated the integration between UpdatePromise, TraXtion and TR Wholesale Solutions for use at Honda and Acura dealers.

Participating Honda and Acura dealerships are now empowered to transparently communicate the safety condition of vehicle tires using near-real-time visual displays of tire tread depth and alignment conditions while in the service lane with consumers. Technicians will also see the added benefit of reduced MPI Cycle Time with pre-populated tire conditions and tread depth measurements using the Patented Technology of TraXtion that is integrated with UpdatePromise’s Workflow Optimization tools.

“What really excites me about this opportunity, is that we can not only help Honda and Acura dealerships maintain their customer loyalty,” says TraXtion President and CEO Dave Boyle, “but also ensure the safety of their customers by alerting them to current and potential hazards due to tire/alignment conditions.”

“The opportunity to help ensure the safety of vehicle drivers and their families while streamlining the Honda and Acura Authorized Tire Programs is an important win for the consumer, the dealership and American Honda.” says President and CEO, Curtis Nixon, “This trifecta partnership further expands the all-encompassing CEMS workflow optimization and consumer experience solution by providing American Honda dealers and consumers a single point of entry for all their fixed operations CEMS needs.”

Aaron Reitman, the Vice President of Corporate Accounts says, “TR Wholesale Solutions is excited to partner with TraXtion and UpdatePromise for what is easily one of the most important upgrades to be added in the 20-year history of the Honda and Acura Authorized Tire Programs, putting customer safety at the forefront of the service experience.”

Participating dealerships will have the added benefit of being able to take advantage of the all-inclusive CEMS solution provided by UpdatePromise, bringing appointment scheduling, vehicle check in, video and photo MPI, automated AI status updates, integrated service price guides, consumer financing, mobile payment solutions, post-repair follow-ups, free trade appraisals, mass recall campaign and reputation management into a single seamless solution that reduces costs while optimizing fixed operations workflows.

About TraXtion, formerly Tire Profiles

TraXtion, formerly Tire Profiles, leverages patented diagnostic measurement systems to capture critical tire safety information in the auto dealer service drive. Dealership clients who partner with TraXtion experience an increase in tire and alignment sales, customer trust and retention. TraXtion’s platform is a best-in-class technology that increases retention, service revenue and profitability in your service department. TraXtion enables your dealership to dramatically increase tire, alignment and around-the-wheel work while minimizing the cost to do so. TraXtion is your trusted partner that helps you succeed in service and repair operations.

About TR Wholesale Solutions

TR Wholesale Solutions is the exclusive tire supplier to American Honda for both the Acura and Honda Authorized Tire Programs. Since 2001, TR Wholesale Solutions has been nationally providing Honda and Acura dealers with the tires they need, quickly, at competitive pricing that allows them to compete with anyone in their local marketplace.

About UpdatePromise

UpdatePromise is the leading Consumer Experience Management System provider in the automotive industry. UpdatePromise was developed with one simple idea in mind, to positively impact millions of consumer lives. UpdatePromise’s software and technology have been adopted by more than 20,000 automotive service and repair businesses throughout the U.S. since 2009.