Introducing TraXtion, formerly TPI

The new and improved TraXtion product will revolutionize service profits.

Irving, TX— March 23, 2022 — At the NADA show in Las Vegas, TraXtion, formerly Tire Profiles, unveiled not only an extensive rebrand, but also exciting innovative technology that will enhance service lane

“When we started this business, we disrupted the 100-year-old process in the way tire tread is measured” says Dave Boyle, President and CEO, “but now we’ve set the bar even higher. With the launch of our latest technology, we now make it possible for every dealership to have a cutting edge, digital interaction with their customers when it comes to recommending and selling tires, alignments and other around the wheel work. Whether you have one service lane, two, three or none, we have an affordable and powerful solution that will provide dealers a HUGE ROI, and no one else can make this claim. The best just got better by being more affordable and guaranteed, allowing dealers to maximize their ROI from these types of solutions.

Continuous Product Improvement

Many dealers have already benefited from utilizing TraXtion. Since our inception, we’ve scanned 35 million vehicles and helped thousands of dealers grow their tire and alignment business.

The new TraXtion software provides a full digital and transparent selling solution where the consumer
receives their needed services via text message directly to their smartphone within seconds of arriving at your dealership. This promotes meaningful conversations with service advisors where the consumer is empowered to make an informed purchase decision. This allows them to “buy” rather than be “sold to” allowing a more consumer friendly engagement, resulting in increased sales and CSI. ,.

“In our first month we added over 175 alignments, and we were doing a pretty good job already,” said
Brad Mugg, Managing Partner, Honda of Downtown Los Angeles.

About TraXtion Formerly TPI

Founded in 2008, TraXtion formerly TPI is only product singularly focused on helping you sell more
alignments and tires. Our state-of-the-art technology captures EVERY opportunity and digitally presents it
directly to the consumer dramatically increasing your sales. Transparency, accountability, retention, and
ease of use are why progressive dealers are winning with TraXtion

For more information, press only:

Amber Vanwy

TraXtion & TreadSpec are registered products under TraXtion formerly TPI